What Can a Customer Advisory Board Accomplish for Your B2B Company?

There are many different names used to describe a Customer Advisory Board but the end goal of the Board, Council or Panel is ultimately the same. A Customer Advisory Board (CAB), Customer Advisory Council or Customer Advisory Panel are all terms used to describe a program that connects executives (decision makers) with current market conditions while simultaneously building relationships with their key customers.
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Customer Advisory Boards create an environment where key customers or customer advocates can contribute and help drive internal alignment with your B2B Company Strategy and provide actionable feedback.  Professionally run and facilitated Customer Advisory Boards have proven to:

• Drive Customer Loyalty to Customer Advocacy
• Drive Innovation
• Drive Internal Alignment

In the B2B world retaining your profitable customers while deepening your customer relationships, driving innovation and achieving internal alignment is crucial to your company’s success.

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