Social Media’s Role in Identifying and Acquiring Customers


If you are a B2B or a B2C organization, your next potential client is most likely searching on Google right now for information regarding your services. That might be a pretty scary statement to read if you don’t have an online presence other than a website. Getting found on the Internet is no longer limited to Google Ads or maintaining a website. In order to have a strong online presence, every business large or small must utilize social media.


The first step in Building Customer Advocacy through Social Media begins with both Marketing and Sales engaging with customers in Social Media Channels.

·      Marketing Role: Identify and engage in discussions regarding product/application solutions to potential/target clients via LinkedIn discussion groups, online forums and Twitter# tags

·      Sales Role: Networking among peers of target industries to identify potential/target clients

Social Media has quickly jumped to one of the top ways to identify, acquire new and keep existing clients. A recent survey by Dimensional Research reported that 90% of Customers said their buying decisions were influenced by online reviews from social media: Twitter, FaceBook, Yelp and Company Sites. This means Marketing and Sales need to work together on the 4 Functions of Social Media in order to identify new clients and Acquire new customers.



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