I recently sat down with a well respected former CMO (now President), and had a great conversation about the important role Marketing plays in a B2B company. He made a very bold statement, “Marketing is the Center of Universe.” Someone might argue that, I am biased because I hold a role in marketing, but I believe this statement to be very true. If you don’t, you should and here’s why:
Marketing is the common thread that weaves throughout all other business units in every B2B company. Marketing holds the potential to unleash predictable, profitable growth for your company. When Marketing is utilized to its fullest potential, it can be the driver for customer retention and increased sales, while at the same time creating executive alignment and focused strategic innovation.
How can Marketing do all this? Because Marketing is the “Center of the Universe”! Author Sean Geehan discusses all of the marketing programs and initiatives driven by Marketing to achieve sustainable, predictable, profitable growth in his national best seller, The B2B Executive Playbook. Once you read this book, I would wager a bet, that you will believe that Marketing is the "Center of the Universe" too!