Lead Innovation with a Customer Advisory Board


I recently read an article by Harvard Business Review that stated that: “most companies are not good at game-changing innovation.” The article goes further to state that: “Operational goals like productivity, predictability and alignment are woven deeply into management systems and processes. Innovation, experimentation and risk-taking — not so much.” 

Innovation can be the rise or fall of any organization because of the risk it involves. How can you minimize the risk involved with innovation in your organization?  The B2B Ultimate Weapon: A Customer Advisory Board.

A Customer Advisory Board when designed and run correctly is the corner stone to successfully driving innovation in any organization.  Customer Advisory Boards bring together top customers to provide a genuine market collective on key growth segments, while aligning the leadership team to the top priorities and market demands. 

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