Discovering Marketing’s True Role in Driving Profitable Growth
Join us on July 20 for discussion on challenges unique to B2B companies and strategically changing B2B marketing execution. Referencing his groundbreaking book; The B2B Executive Playbook, Sean Geehan, CEO and Founder of Geehan Group will speak directly about how Winning B2B Companies achieve Sustainable, Predictable, and Profitable Growth. Sean Geehan will draw upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to survive and thrive.
Joining Sean will be Kathryn Kendell, Vice President Marketing and Alliances from Crown Partners. Kathryn will illustrate how Crown Partners has successfully applied these playbook principles and the difference it has made for their organization. In this session Sean and Kathryn will discuss how to:
- Align your organization to the market
- Inject innovation into your organization that yields powerful ROI
- Engage your most valuable customers to build deeper relationships and sales penetration
Time: 7:30 am to 9:00 am
Location: Sterling Commerce, Dublin Campus, Building 1,
4600 Lakehurst Court, Dublin, 43016
Cost: $5 for AMA members, $15 for non-members
Advance Registration at: http://bit.ly/9hdJom
Directions to Sterling Commerce: From I-270 and Tuttle Crossing Blvd, head west on Tuttle Crossing, turn north (right) at first light onto Emerald Pkwy, then an immediate right into the Sterling Commerce complex. Building #1 is first building on the right.
Attendance is limited to the first 50 registrants. Registration closes on July 19th at 5pm. If the event is sold out, you may still register to be placed on a wait list. In the event that an opening becomes available, you will be contacted via email. Exact cash or check is accepted at the door.