Common Myths about Launching and Sustaining an Executive Sponsor Program Webinar

Tuesday, March 29, 2011
11:00 am EST (10:00 am CST)

Karen PoseyJulie Tung
Karen Posey
Senior Consultant
Geehan Group
Julie Tung
Vice President of Global Customer Programs
Oracle Corp.

SAMA Focus Area
SAM Program Organization Design & Management
or SAM program directors/managers as well as senior sales and marketing executives lead  a SAM initiative.


Thinking of launching an executive sponsor program? Not sure where to start? Learn the eight common myths about launching and sustaining an executive sponsor program and why 63 percent of companies attempting to launch their program have failed two or more times. Karen Posey will discuss the myths and leverage Julie Tung, Vice President of global customer programs at Oracle Corp., to share personal experiences of why something that looks so easy is not and what you can do to drive success in your organization.

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Karen Posey leads the executive sponsor program practice at the Geehan Group. In addition to publishing work on this subject, she has conducted the first and most comprehensive research on executive sponsor programs. She is called upon to consult with Fortune 500 companies such as Harris Corp., Dell Inc., Standard Register and Juniper Networks Inc. in establishing their programs.

As vice president of global customer programs for Oracle Corp., Julie Tung drives its strategy to ensure customer success and loyalty. Its customer programs focus on four key aspects of creating and maintaining customer relationships: collecting customer feedback; analyzing and responding to customer input; creating consistent business best practices for engaging, interacting and building relationships with customers; and nurturing customer references. She joined Oracle in 1998 and has since held various customer-, partner- and marketing-related positions. Most recently she was vice president of global alliance and channels, responsible for the development of partnering strategy and Oracle PartnerNetwork worldwide. With more than 20 years of industry experience, Julie has extensive knowledge of sales, marketing and strategic partnering for high-tech companies. Prior to joining Oracle she was vice president of partner and channel strategy at Computer Associates Inc. and vice president of channels at Cheyenne Software Inc.

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