Back to Basics: Defining a Customer Advisory Board

What is a Customer Advisory Board?

A Customer Advisory Board, also known as Customer Advisory Council, is a gathering of group of customers once or twice a year to provide a collective input about products or services offered by a company that they currently do business with.

What is the Goal of a Customer Advisory Board?

The main goal of a Customer Advisory Board is to obtain input on products and services from your most valuable customers. Customer Advisory Boards are incredibly useful in both B2B and B2C organizations because input gathered from these meetings can provide product validation and insight in the reception your product or services.

What is the Benefit of a Customer Advisory Board?

Customer Advisory Boards often yield priceless feedback for companies looking for methods to improve themselves, their strategy and, their customer retention. Companies can synchronize technology and business strategies according to the needs of the customers expressed through customer advisory boards.

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