Rob Urbanowicz, Principal at Geehan Group wil be presenting at the CFG October Round Table in San Francisco October 11-13, 2011.
The expanding role of the B2B chief marketer requires a rare skill and level of business savvy that is far beyond the messaging and creativity of a brand marketer in the B2C space. Advancing the role of the B2B marketer to a strategist, innovation catalyst, growth generator, customer loyalty advocate and business partner is the new norm.
We will explore how B2B companies are rebalancing marketing budgets and focusing on the programs and relationships that propel organizations to develop executable growth strategies. Participants will share perspectives regarding their challenges in executing customer engagement programs that drive strategic value. Sharing real situations, Rob Urbanowicz will speak to the examples and approaches where “Top Customer” programs have advanced organizations to:
- Engage your most valuable customers in highly relevant and meaningful ways to capture market insight, align your senior executives and deliver a market driven strategy
- Differentiate you from other providers while systematically building deeper relationships and account penetration