As the midyear approaches, have you taken a look at whether or not you are on track to reach your yearend sales goals? If you are behind or want to exceed your 2011 sales goals, now is the time to plan and execute an Executive Summit.
Benefits of Executive Summits include:
• Customers selling customers
• Executive contact with customers
• Accelerated sales cycles
Tom Webster from i-Trade Network was quoted: "By having customers talk about their solutions, it was exponentially more credible than presenting. It was so real in content and a huge deal flow accelerator. Those who attended this conference showed a close rate that was 300% higher than those who didn’t. Time-to-close for this group was nearly cut in half as well, which was great for cash flow. “
An Executive Summit is a B2B Customer Program where your best customers become your true advocates with potential customers. A properly designed and executed Executive Summit is a proven event that successfully drives and accelerates sales, and can be implemented across mulitiple industries.