Achieving Customer Advocacy in the B2B World

Achieving Customer Advocacy in the B2B World
Tuesday, October 04, 2011
10:30 AM - 11:45 AM
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Please join Sean Geehan, Author of The B2B Executive Playbook and Jon Windley, Vice President of Customer Advocacy, Savvis at the upcoming Motivation Show for a candid conversation on the struggle and success of Achieving Customer Advocacy in the B2B World.

Sean will speak about how focus groups, reference and loyalty programs, satisfaction measuring, and forums are usually the programs that interface with customers. Learn from Jon how marketing can use those touch points to map a predictable path that moves from customer satisfaction to loyalty to advocacy including:

  • The measurable ROI difference between satisfaction, loyalty and advocacy
  • Why advocacy will maximize top and bottom line results
  • Where your marketing dollars should be concentrated to drive true loyalty and advocacy with your most important clients

For more details or to register for the Motivation Show, please click on the Motivation Show Icon below:

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