I recently sat down with a well respected former CMO (now President), and had a great conversation about the important role Marketing plays in a B2B company. He made a very bold statement, “Marketing is the Center of Universe.” Someone might argue that, I am biased because I hold a role in marketing, but I believe this statement to be very true. If you don’t, you should and here’s why:

Marketing is the common thread that weaves throughout all other business units in every B2B company. Marketing holds the potential to unleash predictable, profitable growth for your company. When Marketing is utilized to its fullest potential, it can be the driver for customer retention and increased sales, while at the same time creating executive alignment and focused strategic innovation.

How can Marketing do all this? Because Marketing is the “Center of the Universe”! Author Sean Geehan discusses all of the marketing programs and initiatives driven by Marketing to achieve sustainable, predictable, profitable growth in his national best seller, The B2B Executive Playbook. Once you read this book, I would wager  a bet, that you will believe that Marketing is the "Center of the Universe" too!

Navigating Growth & Transformation

The B2B Executive Summit is designed and reserved exclusively for executives (VP & higher) who are plotting a course to future success. Whether you are contemplating the journey or already immersed in it, the B2B Executive Summit will provide you with fresh insights and guidance to help you along the way. 

Join other B2B leaders from companies like VMWare, Wells Fargo, Canaan, HCL, Oracle, Savvis, NCR, VeriSign, Xerox and Standard Register.  Learn from their experience how customers are helping them transform and re-design their organizations to achieve sustainable, predictable and profitable growth.

This year’s event will be held at the Grove Isle Hotel & Spa in Coconut Grove, Florida. Spaces are filling up quickly as there are a limited number of registrants available for this exclusive event. To receive registration information and your personal invitation, please send detailed contact information including; name, title, company name, and email address to: Misty Strawser: mstrawser@geehangroup.com.

Here are a few quotes from last year’s attendees:

Neal Polachek, CEO, Kelsey Group
“Few conferences – large or small – offer attendees both the opportunity to engage and interact and the provocation to stretch and explore. Geehan’s event in Phoenix provided this unique mix and forced the attendee to ponder all aspects of their enterprise – from how they work with their best customers, to the pace of innovation, to the business partners they ally to the role of the board. I look forward to attending another Geehan Group event!”

Joe Morgan, CEO, Standard Register
"When you can get executives of the quality you had from such a variety of industries who are working on really big and important things for their own companies to be that attentive for two days, talking about issues facing their business, you must have really, really rich content. For them to sit and actively participate, adding value to one another, and then have tremendous follow-up afterward where people want to continue the dialogue and actually impact each other’s businesses relationships and development, that for me is a real benefit. I’ve already heard from four people and it’s only been 3 days since the Summit. That’s rare. You created a dynamic environment where people expect they’re going to stay in touch."

Rob Urbanowicz, Principal at Geehan Group wil be presenting at the CFG October Round Table in San Francisco October 11-13, 2011.

Session Outline:
The expanding role of the B2B chief marketer requires a rare skill and level of business savvy that is far beyond the messaging and creativity of a brand marketer in the B2C space.  Advancing the role of the B2B marketer to a strategist, innovation catalyst, growth generator, customer loyalty advocate and business partner is the new norm.

We will explore how B2B companies are rebalancing marketing budgets and focusing on the programs and relationships that propel organizations to develop executable growth strategies.  Participants will share perspectives regarding their challenges in executing customer engagement programs that drive strategic value.  Sharing real situations, Rob Urbanowicz will speak to the examples and approaches where “Top Customer” programs have advanced organizations to:

• Engage your most valuable customers in highly relevant and meaningful ways to capture market insight, align your senior executives and deliver a market driven strategy
• Differentiate you from other providers while systematically building deeper relationships and account penetration
  

For more information regarding this event please contact: meetings@cfgglobal.com