I am very excited for a business trip I am taking tomorrow. I am heading to Mexico to help conduct our first meeting held entirely in Spanish. Not only am I ready to leave the frozen tundra of Ohio for warmer climates; I am very excited to understand some of the differences between our business cultures.
With the advent of Web 2.0, it will be interesting to see where on the scale Mexico is versus where businesses are here in the States. Has this phenomenon taken hold there? Do they have the same obstacles and challenges we have? What social networking tools are they using? And how will the e-world change their business models?
The world got a lot smaller with the Internet, and it will continue to shrink as more and more business is conducted via the web. This causes me to think about companies building customer relationships, when face-to-face interaction is minimalized. What kind of effect does this have on loyalty? Retention? Strategic Partnerships? On one hand, perhaps it is good, because people can be reached 24/7. Access is easier than ever with professional networking sites paving the way to link in with key prospects. On the other, who doesn't long for the day when a deal was inked on a napkin at the bar? There's a lot to be said for building relationships by actually spending time with people.
If you have any thoughts on how the Internet impacts key relationships, please post a comment. I am very anxious to hear your thoughts.