This is just a quirky post about something that caught my eye and made me chuckle.
I did a search on "How to Retain Customers" - just to see what would come up. I found the site, eHow - How to Do Just About Anything. If you are not familiar with the site, the basic setup is that you pose a How-To question and read the instructions on how to achieve it. It also provides a rating of the difficulty for achieving this particular task.
So, according to eHow, there are five steps to retaining customers and it is rated as "Moderately Challenging" on the difficulty scale. But the way the instructions are written, it just sounds so easy:
Step One: Find the right customers for your business.
Step Two: Offer incentives to your employees so you can retain them.
Step Three: Remember your customers since people need to feel special.
Step Four: Select rewards programs that won't cost your business much.
Step Five: Follow through with what you offer.
But wait, I don't see a step that says, Listen to your customers. Or what about, Develop strong relationships? And here's another good one - Align with the market. I'm thinking that perhaps these should not only make the list, but perhaps be at the top???
I know this web site is not designed for solving serious business issues, but it's funny to me that this How-To is even addressed in this venue. I am a big believer in not making things more difficult than they need to be, but oversimplifying something as important as retaining customers, quite frankly, is a great injustice. Retaining customers demands and deserves focus, energy and a high priority. Save the easy how-to's for something less relevant than effectively retaining the lifeblood of your business.