Customer Loyalty vs. Customer Satisfaction

Random thought for the day -

In discussing the difference between customer satisfaction and customer loyalty, I heard a speaker illustrate it very clearly with just one question:

Would you rather your spouse be Loyal or Satisfied?

Clearly, this smacks of short-term versus long-term objectives.  Take some time today to decide if your initiatives are producing customer satisfaction or customer loyalty.




Have a great day!
Betsy

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