Building a CAB doesn't happen overnight and it takes a lot of thought and a well-planned process to make sure you have the right people serving on the board. During the Discovery phase, we interview our client execs to get their insights on the following:
- key strategic objectives
- most value in the marketplace
- top initiatives in next 3-5 years
- largest challenges they face
- customer segment that can provide answers/information
- measures of success
Finding those people - the ones who not only can, but will, provide our clients with the insights they need is like working a puzzle. It requires looking at the big picture as well as making sure that each individual piece fits well together. And it requires patience. We don't want numbers -- we want the right people.
We start our executive interviews today with this new client. It will be exciting to see this picture start to unfold.