I can’t think of a single business that would not benefit from a Customer Advisory Board program. These structured, proven programs help organizations develop a deep understanding of market conditions while building the rapport with key executives that leads to increased opportunities and profitable customer relationships. Creating the right environment for your strategic customers to meet as a group to provide feedback to your strategy, marketing, product, service, etc., is a win-win for all! The customers feel “part of the process” and are afforded a unique opportunity to network with peers and share challenges. And, your executive team hears first-hand through the “voice of the customer” what is needed in the marketplace and more specifically, how your organization can play a role.
So now you’re wondering, “Where do I start?” Watch for my next blog for a Getting Started Checklist.