As I wrote about the 10 keys to success, each one seemed to be "the most important one." I found myself thinking, "I can't stress this enough," or "this one is really critical to the success of your advisory board program." The truth is, each and every step is essential, and it's the sum of the parts that yields success. Building and sustaining a world-class program with your most strategic customers will help:
- Accelerate sales
- Retain and grow top customers
- Increase customer loyalty
- Enhance executive relationships
There are so many moving parts to any program initiative, and certainly each one is unique. I hope my experiences and best practices have helped answer some questions, or perhaps help you get started building your own customer advisory board program.
If you have some best practices or unique experiences you would like to share, I would enjoy hearing from you!