Are you responsible for your organization's Customer Advisory Board (CAB) program? If so, you don't want to miss Sean Geehan's session at the Customer Advisory Board.org conference on Thursday, June 7, in San Francisco, CA: 8 Building Blocks of World Class Customer Advisory Boards.
Many companies have tried to launch successful Customer Advisory Board programs but have struggled to realize the potential and value of a World Class Advisory Board. Sean and his team at the Geehan Group have developed and perfected bullet-proof methodologies to assist project managers and their executive stakeholders in executing World Class Advisory Board programs across multiple industries.
Sean's presentation will cover the key elements for success, from executive involvement, to strategic alignment, to recruiting the right customers, as well as best practices for designing an engaging agenda and providing a great meeting experience, to the right follow-up and communication techniques post-meeting.
“We never could have imagined the results Geehan helped deliver from day one, which have exponentially increased since.”
Anubhav Saxena, VP & Global Head, Business Marketing, HCL
Sean Geehan is CEO and Founder of Geehan Group, the leader in guiding B2B executives to building sustainable, predictable and profitable growth. He is also the author of the national best-seller, The B2B Executive Playbook.