Series on building World-Class Customer Advisory Boards

At the 2011 Conference in Boston I recently presented “Eight Building blocks of World-Class Customer Advisory Boards.” We received many follow-up questions about various aspects of these eigh8t areas:

  1. Executive Involvement
  2. Connection to Strategy
  3. Membership Design
  4. Member Recruiting/Commitment
  5. Content Design
  6. Meeting Experience
  7. Follow Up Actions
  8. Results

So, over the next few months, my team will be posting a series of articles addressing the best practices and key elements for each of these building blocks that lead to world-class customer advisory boards.
If you have any specific questions or situations you’d like addressed, simply post here or shoot me an email ( and we’ll be sure we respond. Who knows, we may even write an article about it.

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