Benchmarking Your Customer Advisory Council

Benchmark MetricRecently I wrote an article about the importance of bench strength for your Advisory Councils. Not only is this a best practice, but it is also a good benchmark for the success and sustainability of your program.  

To see how effective your Advisory Councils are simply count how many people you have ready and willing to step in if an opening were to occur on your Council today.


# of Ready Now CustomersRating
NoneTypical of a new council. Remember, recruitment is an ongoing effort. Plan now and you'll be ready when a retirement occurs.
1-3Good job. Be sure to maintain communications with this group and actively manage the touch points.
4 or MoreTop notch. You clearly understand the importance of proactively managing your pipeline.

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