We all have our to-do lists. They include things like register the kids for summer camp, call the bank about the extra service fee that showed up on last month’s bank statement, call insurance company to find out why they didn’t pay for my last trip to the doctor, etc. We all have a way in which we prioritize that to-do list whether it is by due date, money related items or by some other means. The companies I work with are faced with similar, albeit more daunting, to-do lists that result from each Advisory Council meeting. How do they prioritize their to-do list?
Turning the insights and feedback gained from your Advisory Council members into action isn’t an easy task. We have successfully implemented a process that is more engaging and interactive with our clients through a Market Alignment Planning (MAP) workshop. As outlined in Sean Geehan’s book, The B2B Executive Playbook, MAP pulls together the inputs from the Advisory Council that will then feed directly into the strategic planning process. A MAP workshop can turn that to-do list into a manageable list of prioritized actions that reflects the collective voice of your Advisory Council members.
And, since these are your top customers, integrating that input into your strategic planning process, will better align your organization to the needs of the market.