According to 6sense CEO Amanda Kahlow, "Predicting buyers and the
products they're interested in isn't magic—it's math. …And lots of
behavioral, intent-related data."1 The 6sense math is paying
off for its customers. Shortly after a first round of...
“Over the years, I have come to dislike marketers,” a CFO at a
$350M company recently told me. “I have found they just
aren’t good business people.” I couldn’t help but smile and explain
to him how his mind was about to change. During the past several
weeks, I've had the...
If you're considering a Customer Advisory Board (CAB) for your
organization, but fear recruiting customers may be an
overwhelming, nearly impossible task, please read on. Have you had
these worries about recruiting? "Our customers will think we
just want to sell to...