By Sean Geehan
In my B2B Executive Playbook, I take my readers through the
four steps that can simplify strategic planning, focus product
development and sales and marketing efforts, and most...
By Sean Geehan
In my B2B Executive Playbook, I take my readers through the
four steps that can simplify strategic planning, focus product
development and sales and marketing efforts, and most...
By Sean Geehan
In my B2B Executive Playbook, I take my readers through the
four steps that can simplify strategic planning, focus product
development and sales and marketing efforts, and most...
By Sean Geehan
In my B2B Executive Playbook, I take my readers through the
four steps that can simplify strategic planning, focus product
development and sales and marketing efforts, and most...
By Sean Geehan
It is simple: Everyone gets excited when a new customer
is signed. There’s a celebration, bells are ringing, and lots of
recognition and rewards are handed out. Song’s like the...
By Suzanne Smith
When we wrote The B2B Executive Playbook, I had every hope
it would forever change the hearts of minds of B2B
enterprise. Recently, however, my colleague and B2B
strategy guru @sea...
By Suzanne Smith
According
to 6sense CEO Amanda Kahlow, "Predicting buyers and the products
they're interested in isn't magic—it's math. …And lots of
behavioral, intent-related data."1
The 6sense...
By Suzanne Smith
“Over the years, I have come to dislike
marketers,” a CFO at a $350M company recently told me. “I
have found they just aren’t good business people.”
I couldn’t help but smile and...
