By Karen Battist
If you are a B2B or a B2C organization, your next potential
client is most likely searching on Google right now for information
regarding your services. That might be a pretty...
By Karen Penney
A Customer Advisory Board (CAB) or Council, is made up of your
top, most strategic customers – whether that equals 7, 12 or 20,
they are the driving force of your success. Having a...
By Sean Geehan
What’s
happening at Oracle isn’t isolated. It is a symptom of what
looms largely ahead for the information technology
industry.
According to the Wall Street Journal's Don Clark and...
By Sean Geehan
Recently,
a great question surfaced on LinkedIn about CABs: “Has
anyone here implemented a successful online CAB group? If yes, how
successful has it been?”
I find that online CABs...
By Sean Geehan
I recently read an article over on the Software Advice website that discussed whether or
not B2B Organizations should Consumerize their
Marketing Efforts. While there are many...
By Karen Penney
With the myriad customer engagement programs so popular today,
Customer Advisory Boards (CABs) and Focus Groups often get
“bucketed” together, yet they have clear and very...
By Karen Battist
The end of the year always sparks a time of reflection, while
the beginning of the year represents a new journey. The three
articles below are my top picks for Marketing's biggest...
By Karen Battist
A Customer Advisory Board (CAB) is a high-return, high-profile
event that can heavily influence your company's competitive
standing. A successful CAB provides a powerful format...
