According to 6sense CEO Amanda Kahlow, "Predicting buyers and the
products they're interested in isn't magic—it's math. …And lots of
behavioral, intent-related data."1 The 6sense math is paying
off for its customers. Shortly after a first round of...
In my B2B Executive Playbook, I take my readers through the four
steps that can simplify strategic planning, focus product
development and sales and marketing efforts, and most importantly,
create a clear path to market leadership. In this four-part series,
If you're considering a Customer Advisory Board (CAB) for your
organization, but fear recruiting customers may be an
overwhelming, nearly impossible task, please read on. Have you had
these worries about recruiting? "Our customers will think we
just want to sell to...