Trending Now

Contributors

Must Reads

Don't Let the Name Fool You: 6sense is Based in Math, Patented, and Grounded in Worldly Advice from Customers and Peers
According to 6sense CEO Amanda Kahlow, "Predicting buyers and the products they're interested in isn't magic—it's math. …And lots of behavioral, intent-related data."1  The 6sense math is paying off for its customers. Shortly after a first round of...
See More »
Thank You, Customer Success, for Uniting Marketing and Finance
“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me.  “I have found they just aren’t good business people.” I couldn’t help but smile and explain to him how his mind was about to change. During the past several weeks, I've had the...
See More »
If You Think Recruiting Customers to your CAB is Challenging, Check Out these 5 Helpful Tips
If you're considering a Customer Advisory Board (CAB) for your organization, but fear recruiting customers may be an overwhelming, nearly impossible task, please read on. Have you had these worries about recruiting?   "Our customers will think we just want to sell to...
See More »

Resource
Library

Recently Published

Don't Let the Name Fool You: 6sense is Based in Math,...
According to 6sense CEO Amanda Kahlow, "Predicting buyers and the products they're interested in isn't magic—it's math. …And lots of behavioral, intent-related data."1  The 6sense...
Thank You, Customer Success, for Uniting Marketing and...
“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me.  “I have found they just aren’t good business people.” I couldn’t help but smile and...
Customer Success: Applying Science to the Art of...
Over ten years ago, our team built a model to describe what we believe is the core of B2B sustainable growth. Called the “Customer Engagement Lifecycle,” it depicts the importance...
3 Keys to Retaining and Growing B2B Revenue
In the B2B World, 80% of your revenue comes from 20% of your customers. The reality is that losing just 5% of those customers could potentially sink your organization. So in this...
DCR Workforce: Texbook Orchestration of B2B Growth...
Holy Beethoven!  I read dozens of articles about innovation and strategy each week, but none of them reflect the simple foundational melody of B2B growth: engage your customer...
Beware of the Invisible 2x4 to the Head
The acceleration of change continues to shift gears, from the speed of sound to that of light. And it’s impacting more than the just the hot topics of today, such as the Internet...
Harvard Business Review: The Customer Journey Map
How well do you know your business's Customer Journey Map?  In his Harvard Business Review article, What you can and should be doing with your customer journeys, Adam...
If You Think Recruiting Customers to your CAB is...
If you're considering a Customer Advisory Board (CAB) for your organization, but fear recruiting customers may be an overwhelming, nearly impossible task, please read on. Have you...
Read More Posts »