According to 6sense CEO Amanda Kahlow, "Predicting buyers and the
products they're interested in isn't magic—it's math. …And lots of
behavioral, intent-related data."1 The 6sense math is paying
off for its customers. Shortly after a first round of...
When we wrote The B2B Executive Playbook, I had every hope it would
forever change the hearts of minds of B2B
enterprise. Recently, however, my colleague and B2B
strategy guru @seangeehan received the following email from “Still
B2Cing," so I guess our work is not...
If you're considering a Customer Advisory Board (CAB) for your
organization, but fear recruiting customers may be an
overwhelming, nearly impossible task, please read on. Have you had
these worries about recruiting? "Our customers will think we
just want to sell to...